Archive for UGG
All about Ugg
Ugg boots probably has become a buzz in today’s fashion world: maybe because celebrities wear them or maybe because there is a certain charismatic aura around the word Ugg. Whatever it may be, they are a definite fashion accessory.
The term ‘ugg boots’ in generic use refers to a boot made of sheepskin, typically identified with Australian make. ‘UGG’ is also a trademark of boots manufactured by a U.S. Company ‘UGG Australia.’ Whatever be the use, these boots are soft, furry and keep the feet incredibly warm.Ugg Australia Boots.
As these boots are designed with sheepskin that is double faced, so they are even said as Sheepskin Boots. This double-faced sheepskin is a single layer with outside as skin and inside as fleece that maintains the thermostatic nature of the sheepskin. This will keep your feet warm and comfy during winter and very cold and breathable during summer. So no matters whether it is sheepskin or ugg boots for they both are same.
The word ugg, as we know it now, once meant ugly. Though it is quite surprising, yet it is the truth. The legend says that when these sheep skin boots were first used, they had none of the fashionable look of the present days. They looked ugly and naturally they are called ‘ugly boots’. Ugg and ugs are used in short to refers to these ugly boots and hence the name.
Women have a lot of styles to choose from than men. Feminine and girlish colors like pink and purple are commonly seen with variations in design and type: chunky, heels, flats etc. Men ugg boots come in neutral colors and there are some interesting discussions over internet whether or not uggs make a fashion statement for men. Many consider ugg for men are for comfort alone, though it is truly a matter of personal choice.
Argument is getting uggly
SHEEPSKIN shops are maintaining their rage in the battle against a US company to use the
name “ugg boots“.
Two years after United States-based corporation Deckers stopped companies using the term,
Australian sheepskin boot shops are fighting to call the product by the old Aussie name.
The name “ugg” or “ugh” for the popular sheepskin boots that have been sold and worn in
Australia for decades, was registered as a trademark in 1986 and bought by Deckers in 1995.
As the fleecy boot became a fashion must-have and internet sales boomed, Deckers successfully
took legal action in 2003 to prevent companies here using the name ugg.
Angry small companies making Australian ugg boots have banded together under the banner
“Save Our Aussie Icon” and are trying to legally snatch back the ugg name.
Perth retailers Bronwyn and Bruce McDougall lodged applications with the government
trademark regulator, IP Australia, disputing Deckers’ right to ugg and ugh.
“In nearly 30 years of selling ugg boots, I can’t recall a customer saying they want to buy
sheepskin boots — it’s always uggs, uggies, huggies orUgg boots,” said Mrs McDougall, who
with her husband has been selling the footwear at Uggs-n-Rugs since 1978.
“It’s a descriptive word. It was put into the Macquarie Dictionary in 1982, where it is referred to
as a ‘fleecy-lined boot’.”
